International Brand Building

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Marketing Strategy and Planning

  • Product Development & Brand Creation.
  • Brand Platform.
  • Positioning.
  • Consumer Segmentation.
  • Strategic Target Definition.
  • Branding and Packaging.
  • Pricing and Distribution.
  • Advertising and Promotion.

Route to Market

  • International Expansion Plans.
  • Product Diversification.
  • Brand / Market Combinations.
  • Go-To-Market and Customer-Facing Strategies.
  • Channel and Asset Optimisation.
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Consumer Journey Dynamics

  • Awareness.
  • Consideration.
  • Intent.
  • Purchase.
  • Support.
  • Loyalty.
  • Advocacy.
  • Paid , owned and earned media strategies.

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